When FWD Life Philippines needed the full marketing communications for their new division called Corporate Care, they turned to Bright Side Marketing Services to develop all the collaterals necessary to make the best first impression. In running a company or organization empowerment is key so Bright Side centered all communications to giving teams greater empowerment - More power to you!
In today's equities business, online presence is a must. In 2016 UPCC Securities commissioned us to create a full spectrum of marketing collaterals to help younger investors get in touch with UPCC. The initiative included the website, video and marketing collaterals. With new more aggressive young stockbrokers and a renewed image, UPCC had since climbed to the top 20 list of the Philippine Stock Exchange
The Brahma Kumaris is a spiritual organization that teaches meditation. The challenge posted to Bright Side was to make its widely diverse content understandable and appealing to the younger audience. Bright Side's solution was a mini center on the internet providing visitors the experience of meditation BK style, together with its vast volume of knowledge. Bright Side also maintains the site as well as its analytics and adwords needs.
When budget is tight, ingenuity rules. So when FWD Life needed the launch marketing campaign for its new mobile app, Ready To Parent, Bright Side kicked to high gear with the campaign "Are you Ready?" Made for jittery first time parents, the campaign is delightful and assuring. Included in this campaign are digital materials for Facebook and Google, collaterals for hospitals and an introductory video.
The prestigious Philippine Montessori Center, one of the establishing founders of Montessori education in the Philippines commissioned Bright Side to develop its website. With hundreds of new Montessori as well as progressive schools in the city, why should parents consider PMC? The website provides a glimpse of its specialities - authenticity to the Montessori way and its excellent learning environment. Bright Side also arranged for fresh photography to capture the speciality of this esteemed school.
Hillside is a mango orchard-turned memorial park. It is located in Zamboanga City where surprisingly memorial parks are in plentiful supply. Bright Side rebranded Hillside from logo, to signage, to marketing collaterals and digital materials to best represent it - a place about celebrating life.
We are fortunate to have worked on challenging categories such as banking and finance, education, real estate, and in our previous lives in multinational agencies we have also worked extensively on healthcare, beauty and telecommunications. Years of exposure to these categories have trained us to see issues and opportunities for conceptual products that exist outside boxes, cans or bottles. If your business needs a more disciplined approach to marketing communications, feel free to contact us. We can help.